Understanding Philip Morris's pursuit of US government regulation of tobacco
نویسندگان
چکیده
منابع مشابه
Understanding Philip Morris's pursuit of US government regulation of tobacco.
OBJECTIVE To investigate Philip Morris's support of US Food and Drug Administration (FDA) regulation of tobacco products and analyse its relationship to the company's image enhancement strategies. DATA SOURCES Internal Philip Morris documents released as part of the Master Settlement Agreement. METHODS Searches of the Legacy Tobacco Documents Library (http://legacy.library.ucsf.edu) beginni...
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The outing of Philip Morris: advertising tobacco to gay men.
OBJECTIVES This case study describes the events surrounding the first time a major tobacco company advertised in gay media. METHODS We analyzed internal tobacco company documents, mainstream newspapers, and the gay press. RESULTS Philip Morris was unprepared for the attention its entry into the gay market received. The company's reaction to this incident demonstrates that its approach to th...
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ژورنال
عنوان ژورنال: Tobacco Control
سال: 2005
ISSN: 0964-4563
DOI: 10.1136/tc.2004.009878